_{Authors: Trav and TheOpenChain}

New tokens are absolutely everywhere!

Taking a quick look on tools like DexScreener, we see hundreds of tokens being launched every single day.

Some making millionaires…

…but most are wrecking degens on a scale never seen before.

So this is why we are diving into ICO’s: Initial Coin Offerings. Keep reading to learn exactly:

• How to find high-quality tokens.

• How to avoid the scams.

• And how to build a token model that will deliver real value and last for the long run.

And to do this, we are going to examine the project Yeti-Apes, by Bright NFT.

Meet Blaze.

He’s the tokenomics guru behind Yeti-Apes new and upcoming dual token model, which is likely to be the most sustainable token launch ever seen.

He is a Finance Manager and Senior Financial Accountant with over ten years of experience who is heavily involved in financial forecasting and reporting, with experience working alongside multiple DeFi protocols.

He’s helped develop and build some of the strongest tokenomic models and token launches out here.

We interviewed him last week to get clear and concise answers to our questions above. (you can listen to the entire interview here:👇)

So what is an ICO? 

In a nutshell, it’s a way for a project to launch its token where it can raise funds for its development.

From an investor standpoint, once you do your due diligence, during an ICO you can become an early investor before the token is actually launched to the rest of the world.

It’s essentially a way to get in on a project in the earliest way possible.

Let’s dive a bit deeper.

The Startup Culture 

In traditional business, when companies have an idea they want to scale, but they haven’t built anything yet, they need to raise funds.

In web2, this is a lengthy process, taking 6 months to a year, where they get money from venture capitals, rich investors, etc. and will have obligations to the people they received funding from.

In Crypto, all you need is to create a token, which may be good or bad, with the promise of delivering value.

Founders will launch a token to receive funding, create a liquidity pool (a market for people to buy and sell their tokens), and use the rest of the money to actually build.

Determining Good from Bad projects: 

• Good: solid team, solid developers who say they will build something and actually deliver.

• Bad: Say that they will build something and never do, leaving investors with a worthless bag of tokens.

None of us have a crystal ball, and it’s impossible to know if a project will actually succeed or not, but here’s the main question you need to answer:

• Does the team behind the token actually have the capability to carry out what they are promising? From a technical AND experience standpoint.

So how do you do this? 

Start by researching the founders themselves:

• Their prior experience

• How realistic and relevant their vision is.

• X, LinkedIn, and Reddit are stellar resources to dive into the project’s founders, their reputations and their track record.

Now let’s take a look at how the Yeti Apes making crypto’s most sustainable token: 

Use this as a gold standard to compare with other projects that you are researching.

The Yeti-Apes are launching a Dual Token model, which means that investors in their ICO will receive 2 tokens. This is unique because both stand independently but support each other.

The two tokens:

• Yoints - a governance token for decentralized ownership. This allows the community to have a major voice in the growth of the project AND gives the holders access to revenue share.

• Yapes - is their utility token which will be used across every product, and can be used every single day all the time.

Why is this so powerful?

Essentially, they are building multiple products and will distribute a portion of the revenue to the token holders.

Their products are ALREADY built and ready to deploy, which is rare and unique as most projects promise products only after raising funds.

Here’s the main idea and what you should look for when researching a project:

• Everything creates value for each other. By staking your Yapes you can earn Yoints.

• If you are a user of the ecosystem and products, you’ll need Yapes. By using Yapes, you will earn Yoints rewards and be able to participate in the governance and direction of the products growth.

Sustainability:

How can a project become sustainable? Here’s exactly how the Yeti-Apes are making this happen, and what you should look for in all long-term token investments:

• It’s all about alignment: of values, of products, of tokens, etc..

• Everything creates value for each other.

• The team is building with the main purpose of providing value to the community.

• Teams that have in house developers remove ANY limitations on what they can and will build.

• A Long-term vision to continue to create and improve new protocols, WITH the goal of empowering their community.

• The more use case, the more possibility for a sustainable project.

Let’s put all of this together to see exactly how this works so well.

1. The better the products perform, the more fees will be collected.

2. The more fees collected, the more rewards are delivered to the community.

3. The more rewards delivered to the community, the more they participate and contribute to the sustainable growth of the products, protocols and community.

They have stellar upcoming products that will have massive utility for the crypto community, and the tokens will not only incentivize their use but reward holders by using the tools that give them value in the first place.

Understanding Risks with ICO’s. 

Risk #1: What if a project doesn’t raise enough liquidity? Typically, the project rugs and the founders walk away with your funds.

So how can this be mitigated in such a competitive space?

Solution: You need to have a strong marketing strategy to help spread your voice. But this still doesn’t guarantee a successful raise.

So what the Yeti-Apes are doing is this: if the pre-sale doesn’t hit the minimum cap, there will be a full refund to all who invested.

Not only does this mean that there is zero risk to the investor, it is a STRONG marketing point to share with the world.

Risk #2: The team doesn’t have the capability to actually build their products.

This often happens when only one sole person who is responsible for the success or failure of the project.

Solution 2a: look for community-driven projects, like the Yeti Apes, who have diversified their team, and have people with strong backgrounds and expertise who can help in all areas.

Solution 2b: Transparency is key. Every action that the team takes is disclosed to the community, including tokenomics, development decisions and community activities.

Solution 2c: Organic growth and preparation. The Yeti-Apes have been around since the last bull run, and have been steadily building and growing ever since. This means that even if they fail with their ICO, they’ve already shown that they are here for the long haul, and find another way to grow.

In Closing:

When researching any project out there, holding them to the standards of the Yeti-Apes will help you find the true gems.

If you want to get involved in the community, who are already receiving Yoints and Yapes as rewards, check out their links here:

X: https://twitter.com/YetiApes
Discord: https://discord.gg/DaV6phXk
Telegram: https://t.me/Bright_NFT

🔊Spaces Alpha

This Friday at 12pm EST / 4 pm UTC. 

We are inviting the founders of some of Web3’s TOP projects to shine light on:

• Their Character

• Their Vision

• Their Plans

  All so that we can find you the best alpha, and we can highlight some of the best people out here.

Check out the link below and set your reminders ✅

Finally, we'll be giving away exclusive thank-you gifts to our early supporters, so be sure to invite your friends to subscribe to Growth Bytes. Link below 👇️ 

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